Effort: Medium
What to notice
Report verified beneficiary impact after a contribution.
Where it fits
- Fits
- People contributing to resource improvement, donations or joint creation.
- Use it when
- When impact can be verified and contributor and beneficiary consent respected.
- Avoid it when
- When unverified estimates would be presented as results.
How to build it
- Separate verified outcomes from personal information.
- Provide impact updates only when requested.
- Label outcomes that have not yet been verified.
Measure
- Main metric
- Share of eligible contributors choosing a next action with understood impact
- Guardrail
- Exaggerated impact, unwanted updates and beneficiary exposure
- How to measure
- Allocate comparison groups before exposure and use equal follow-up and eligibility. Track Share of eligible contributors choosing a next action with understood impact alongside Exaggerated impact, unwanted updates and beneficiary exposure.
When it backfires
Do not generalize anecdotes or pressure additional help through guilt.
Alternatives
Theory behind it
Prosocial impact
Show concrete evidence of whom an action helped.
Limited evidence
Meaningful gamification
Consider why someone would continue beyond collecting points.
Practitioner framework
Evidence limits: An editorial web application; conversion effects on this interface are unmeasured. This is a design framework, not evidence of additive effects from six elements. Do not make reflection a mandatory toll.