CVR Interaction Series

Invent the next action from interactions people want to touch.

Explore 197 games, simulations, sounds, and tools through 18 reusable playbooks, demo-specific applications, and failure conditions.

Read the 6 attention patterns guide

Interaction patterns for conversion

Browse by behavior. Invent the missing combinations.

Apply 18 playbook patterns across 197 demos and compare demo-specific hypotheses by the action you want to create.

Browse by desired action

Choose the problem, then build from a nearby demo.

Invite a touch

Invite a touch

Make every input answer immediately.

01

Conversion use

CTAs, product cards, quiz starts

Build anticipation

Build anticipation

Timing and rhythm make the next beat worth waiting for.

02

Conversion use

Features, onboarding, pricing

Start a chain reaction

Start a chain reaction

One action carries attention all the way to the outcome.

03

Conversion use

Outcomes, proof, product benefits

Make it malleable

Make it malleable

A shape yields to the hand and rewards exploration.

04

Conversion use

Inputs, customization, product trials

Vary the reward

Vary the reward

A little uncertainty makes another try feel natural.

05

Conversion use

Results, rewards, personalization

Remove the endpoint

Remove the endpoint

An endless control turns exploration into the reward.

06

Conversion use

Comparison, discovery, tuning

Unexplored combinations

Interaction DNA not built yet

These response × conversion-role candidates are manually curated for feasibility and conversion value, then hidden when already represented among 197 demos.

Score×Qualify

Curated — next experiment

Solve×Explain

Curated — next experiment

Simulation×Assist

Curated — next experiment

Transform×Qualify

Curated — next experiment

Generate×Reward

Curated — next experiment

Sound×Explain

Curated — next experiment

Propose the next CVR interaction

These are experiments for taking the reason behind an action—not just the play—back to your product.