Bubble Wrap

Hide an offer or product message inside a satisfying tap, pull, or turn.

Derived from: Tap × Transform × Agency

Demo-specific application

Use the “Pop!” action in Bubble Wrap, then connect its transform response to attract.

Hypothesis

Actively discovered information should earn more attention and recall than a banner.

Placement

Below hero, product detail, exit recovery

Reward / output

Hidden coupon, exclusive fact, product feature

Failure condition

If the interaction dominates the CTA, engagement can steal conversion.

Reveal the CTA after one interaction, moving from a tiny commitment to the main action.

Derived from: Tap × Transform × Agency

Demo-specific application

Use the “Pop!” action in Bubble Wrap, then connect its transform response to attract.

Hypothesis

A tiny first commitment should lower friction for form starts or product exploration.

Placement

LP hero, event booth, retail kiosk

Reward / output

Next choice, deeper explanation, CTA reveal

Failure condition

If the interaction dominates the CTA, engagement can steal conversion.

Place a brief fidget in loading or waiting states, then return attention to the CTA.

Derived from: Tap × Transform × Agency

Demo-specific application

Use the “Pop!” action in Bubble Wrap, then connect its transform response to attract.

Hypothesis

Making waiting interactive should reduce abandonment and perceived wait time.

Placement

Quote generation, upload, booking wait

Reward / output

Perceived speed, completion cue

Failure condition

If the interaction dominates the CTA, engagement can steal conversion.