Coin Flip

Hide an offer or product message inside a satisfying tap, pull, or turn.

Derived from: Tap × Reveal × Variable reward

Demo-specific application

Use the “Flip!” action in Coin Flip, then connect its reveal response to attract.

Hypothesis

Actively discovered information should earn more attention and recall than a banner.

Placement

Below hero, product detail, exit recovery

Reward / output

Hidden coupon, exclusive fact, product feature

Failure condition

Hidden odds or conditions can create distrust instead of anticipation.

Reveal the CTA after one interaction, moving from a tiny commitment to the main action.

Derived from: Tap × Reveal × Variable reward

Demo-specific application

Use the “Flip!” action in Coin Flip, then connect its reveal response to attract.

Hypothesis

A tiny first commitment should lower friction for form starts or product exploration.

Placement

LP hero, event booth, retail kiosk

Reward / output

Next choice, deeper explanation, CTA reveal

Failure condition

Hidden odds or conditions can create distrust instead of anticipation.

Place a brief fidget in loading or waiting states, then return attention to the CTA.

Derived from: Tap × Reveal × Variable reward

Demo-specific application

Use the “Flip!” action in Coin Flip, then connect its reveal response to attract.

Hypothesis

Making waiting interactive should reduce abandonment and perceived wait time.

Placement

Quote generation, upload, booking wait

Reward / output

Perceived speed, completion cue

Failure condition

Hidden odds or conditions can create distrust instead of anticipation.