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Narrative transportation

Rewards and curiosity

Immersion in a narrative can relate to readers’ beliefs and evaluations.

Limited evidenceSupporting studies exist, but they are few and conditions matter.

Example

Editorial example: follow a short branching case from a problem through a choice to an outcome.

Why it works

Green and Brock experimentally examine transportation involving attention, emotion and imagery in relation to story-consistent beliefs.

On the web

Label real and fictional cases and show problem, decision and outcome. Keep terms and limitations accessible outside the story.

When it backfires

Narrative persuasion does not establish product suitability. Do not present an emotional anecdote as a typical outcome.

Sources

  1. Examines transportation in relation to narrative-consistent beliefs and character evaluations.

    Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. JPSP, 79, 701–721. Open source

Patterns that apply it

1 patterns

Attract

A short decision story

Follow a short branching case from a problem through a decision to its outcome.