Return
Daily discovery
Effort: Medium
What to notice
Each visit flips a card to reveal today’s tip.
How to build it
- Prepare short content that changes daily, drawn from product tips or data.
- Signal the change with a small motion.
- Make sure skipping a day costs nothing.
Measure
- Main metric
- Return visit rate
- Guardrail
- Falling time per visit
When it backfires
Thin daily content is quickly ignored.
Theory behind it
Variable reward
When rewards arrive unpredictably, people repeat the behavior more.
Well supported
Information gap theory
A small gap between what people know and want to know makes them want to close it.
Well supported
Hook Model
A product model where cycling through trigger, action, variable reward, and investment turns use into habit.
Practitioner framework
Playable demos
Try the same mechanism in a playable demo.