Reveal an offer through Magic 8-Ball
Hide an offer or product message inside a satisfying tap, pull, or turn.
Derived from: Tap × Reveal × Variable reward
- Demo-specific application
- Use the “Predict!” action in Magic 8-Ball, then connect its reveal response to attract.
- Hypothesis
- Actively discovered information should earn more attention and recall than a banner.
- Placement
- Below hero, product detail, exit recovery
- Reward / output
- Hidden coupon, exclusive fact, product feature
- Failure condition
- Hidden odds or conditions can create distrust instead of anticipation.
Measure
Start rateCTA click-through rateConversion rate
Ask for a touch before the CTA
Reveal the CTA after one interaction, moving from a tiny commitment to the main action.
Derived from: Tap × Reveal × Variable reward
- Demo-specific application
- Use the “Predict!” action in Magic 8-Ball, then connect its reveal response to attract.
- Hypothesis
- A tiny first commitment should lower friction for form starts or product exploration.
- Placement
- LP hero, event booth, retail kiosk
- Reward / output
- Next choice, deeper explanation, CTA reveal
- Failure condition
- Hidden odds or conditions can create distrust instead of anticipation.
Measure
Start rateCTA click-through rateLead capture rate
Turn waiting into brand interaction
Place a brief fidget in loading or waiting states, then return attention to the CTA.
Derived from: Tap × Reveal × Variable reward
- Demo-specific application
- Use the “Predict!” action in Magic 8-Ball, then connect its reveal response to attract.
- Hypothesis
- Making waiting interactive should reduce abandonment and perceived wait time.
- Placement
- Quote generation, upload, booking wait
- Reward / output
- Perceived speed, completion cue
- Failure condition
- Hidden odds or conditions can create distrust instead of anticipation.
Measure
Completion rateCTA click-through rateConversion rate