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Showcase gallery
Effort: High
What to notice
A gallery of user creations, with a button to add your own.
How to build it
- Provide a place to publish what people make.
- Make publishing opt-in and reversible.
- Link from each piece to a way to make something similar.
Measure
- Main metric
- Published pieces and sign-ups from them
- Guardrail
- Reports of inappropriate posts
When it backfires
Defaulting to public causes unintended exposure.
Theory behind it
IKEA effect
Things people build themselves feel more valuable than the same things made by others.
Limited evidence
Social proof
When unsure, people look at what others do to decide.
Well supported
Self-Determination Theory
People keep going on their own when they feel autonomy, competence, and relatedness.
Well supported
Playable demos
Try the same mechanism in a playable demo.