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Gift invite
Effort: Medium
What to notice
The invite link is framed as a gift: "Give a friend one month free."
How to build it
- Design the invite as a gift for the recipient.
- Let the sender add a personal note.
- Show the recipient’s gift on the sign-up screen.
Measure
- Main metric
- Invite send rate and recipient sign-up rate
- Guardrail
- Spam reports on invites
When it backfires
Never import contacts and send invites without explicit confirmation.