Start
Explained default
Effort: Low
What to notice
One of three plans is preselected with a reason: "Most teams choose this."
How to build it
- Preselect the option that fits most people, based on data.
- Explain the choice in one sentence.
- Let people switch with a single action.
Measure
- Main metric
- Selection and sign-up rate for the recommended plan
- Guardrail
- Plan change and downgrade rate
When it backfires
Preselecting a pricier plan without reason, or paid add-ons, is a dark pattern.