Start
Easy first question
Effort: Low
What to notice
The first form question is a set of buttons for choosing a goal, not a name or email field.
How to build it
- Make the first question answerable with a single tap.
- Move contact fields to a later step, after the value is clear.
- Advance progress with each answer and allow going back to edit.
Measure
- Main metric
- Form start and completion rates
- Guardrail
- Drop-off at the final step
When it backfires
Surprise fields at the end, such as a required phone number, cause drop-off. State how many questions there are up front.