Attract
Blurred answer
Effort: Low
What to notice
Only the headline of the result is readable and the rest is blurred, so people know an answer is waiting.
How to build it
- Right after input, show only the headline of the result.
- Blur the details and offer a single action to reveal them.
- Reveal the full result immediately when asked.
Measure
- Main metric
- Result reveal rate
- Guardrail
- Bounce rate after the reveal
When it backfires
Requiring an email to see the answer holds it hostage. Always deliver the answer and keep sign-up optional.
Theory behind it
Playable demos
Try the same mechanism in a playable demo.