🪩

Pinball

Classic mini-games to test your reflexes and high scores

Launch!

Score: 0

Pinball

Click or Space to start

A/D or Arrow keys = Flippers | Hold Space = Launch

Interaction DNA

How this interaction creates action

Effort: Medium
input
Timing
response
Score
psychology
Competence
role
Reward
reward
Discount

User benefit

Receive a clear benefit in return for brief participation.

Counter-evidence

A fail-with-nothing design can exclude people who lack skill.

CVR Idea Lab

Turn this interaction into conversion

These hypotheses connect play, understanding, and earned rewards to a meaningful next action.

Complete Pinball, unlock a coupon

01

Reveal an offer for a product or booking immediately after the short game ends.

Derived from: Timing × Score × Competence

Hypothesis
An earned reward should feel more valuable than a discount shown without effort.
Placement
Mid-LP, exit recovery, campaign page
Reward / output
Completion perk, free shipping, limited coupon

Measure

Start rateCompletion rateConversion rate

Score-based offer

02

Change the offer or recommendation by score, then connect the result to a CTA.

Derived from: Timing × Score × Competence

Hypothesis
A personalized result should make the offer feel more relevant and increase clicks.
Placement
Quiz LP, membership, product recommendation
Reward / output
Tiered perk, badge, product match

Measure

Completion rateCTA click-through rateReplay rate

Shareable result challenge

03

Turn the score and brand message into a result card that invites replay and sharing.

Derived from: Timing × Score × Competence

Hypothesis
Comparable results become self-expression and create organic acquisition and return visits.
Placement
Social campaign, event, product launch
Reward / output
Result card, leaderboard, prize entry

Measure

Share rateReplay rateConversion rate

Validate each hypothesis against the offer, traffic source, and reward cost. Measure the final conversion—not game completion alone.

Adjacent patterns by DNA

Move to a structurally similar expression and recombine the idea.

Related Articles