Flappy Bird

Reveal an offer for a product or booking immediately after the short game ends.

Derived from: Timing × Score × Competence

Demo-specific application

Use the “Flap!” action in Flappy Bird, then connect its score response to reward.

Hypothesis

An earned reward should feel more valuable than a discount shown without effort.

Placement

Mid-LP, exit recovery, campaign page

Reward / output

Completion perk, free shipping, limited coupon

Failure condition

A fail-with-nothing design can exclude people who lack skill.

Change the offer or recommendation by score, then connect the result to a CTA.

Derived from: Timing × Score × Competence

Demo-specific application

Use the “Flap!” action in Flappy Bird, then connect its score response to reward.

Hypothesis

A personalized result should make the offer feel more relevant and increase clicks.

Placement

Quiz LP, membership, product recommendation

Reward / output

Tiered perk, badge, product match

Failure condition

A fail-with-nothing design can exclude people who lack skill.

Turn the score and brand message into a result card that invites replay and sharing.

Derived from: Timing × Score × Competence

Demo-specific application

Use the “Flap!” action in Flappy Bird, then connect its score response to reward.

Hypothesis

Comparable results become self-expression and create organic acquisition and return visits.

Placement

Social campaign, event, product launch

Reward / output

Result card, leaderboard, prize entry

Failure condition

A fail-with-nothing design can exclude people who lack skill.