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Slime

Satisfying physics toys and fidget widgets

Stretch!

Drag to stretch

How this interaction creates action

Effort: Low

User benefit

Enjoy meaningful choice or control instead of passively viewing an ad.

Counter-evidence

If the interaction dominates the CTA, engagement can steal conversion.

CVR Idea Lab

These hypotheses connect play, understanding, and earned rewards to a meaningful next action.

Hide an offer or product message inside a satisfying tap, pull, or turn.

Derived from: Drag × Transform × Agency

Hypothesis: Actively discovered information should earn more attention and recall than a banner.
Placement: Below hero, product detail, exit recovery
Reward / output: Hidden coupon, exclusive fact, product feature

Measure

Start rateCTA click-through rateConversion rate

Reveal the CTA after one interaction, moving from a tiny commitment to the main action.

Derived from: Drag × Transform × Agency

Hypothesis: A tiny first commitment should lower friction for form starts or product exploration.
Placement: LP hero, event booth, retail kiosk
Reward / output: Next choice, deeper explanation, CTA reveal

Measure

Start rateCTA click-through rateLead capture rate

Place a brief fidget in loading or waiting states, then return attention to the CTA.

Derived from: Drag × Transform × Agency

Hypothesis: Making waiting interactive should reduce abandonment and perceived wait time.
Placement: Quote generation, upload, booking wait
Reward / output: Perceived speed, completion cue

Measure

Completion rateCTA click-through rateConversion rate

Validate each hypothesis against the offer, traffic source, and reward cost. Measure the final conversion—not game completion alone.

Move to a structurally similar expression and recombine the idea.

DNA distance: 0

DNA distance: 0

DNA distance: 0

Recommended Tools & Books

Dev tools & tech books compared with original scoring

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