Use Truth Table as a free diagnostic
Return a useful result immediately, then offer the detailed or saved version after signup.
Derived from: Choose × Calculate × Progress
- Demo-specific application
- Use the “Logic!” action in Truth Table, then connect its calculate response to assist.
- Hypothesis
- Delivering value first should improve lead quality over a form that only promises content.
- Placement
- Service LP, SEO article, ad landing page
- Reward / output
- Result, saved state, detailed report
- Failure condition
- If value is unclear before the result, interaction cost can increase abandonment.
Measure
Start rateCompletion rateLead capture rate
Turn the result into a consultation brief
Carry the tool result into the inquiry so the consultation form needs fewer fields.
Derived from: Choose × Calculate × Progress
- Demo-specific application
- Use the “Logic!” action in Truth Table, then connect its calculate response to assist.
- Hypothesis
- Reusing captured context should reduce inquiry effort and explanation burden.
- Placement
- Quote, comparison, or configuration result
- Reward / output
- Pre-filled consultation, preliminary proposal
- Failure condition
- If value is unclear before the result, interaction cost can increase abandonment.
Measure
Completion rateCTA click-through rateLead capture rate
Make saving the reason to sign up
Keep the tool open, then position history, comparison, or sharing as signup benefits.
Derived from: Choose × Calculate × Progress
- Demo-specific application
- Use the “Logic!” action in Truth Table, then connect its calculate response to assist.
- Hypothesis
- Asking after value is experienced should make registration feel more justified.
- Placement
- Calculator, planner, learning tool
- Reward / output
- History, comparison, reminder
- Failure condition
- If value is unclear before the result, interaction cost can increase abandonment.
Measure
Completion rateLead capture rateReplay rate