Rubik's Cube

Return a useful result immediately, then offer the detailed or saved version after signup.

Derived from: Choose × Calculate × Progress

Demo-specific application

Use the “Cube!” action in Rubik's Cube, then connect its calculate response to assist.

Hypothesis

Delivering value first should improve lead quality over a form that only promises content.

Placement

Service LP, SEO article, ad landing page

Reward / output

Result, saved state, detailed report

Failure condition

If value is unclear before the result, interaction cost can increase abandonment.

Carry the tool result into the inquiry so the consultation form needs fewer fields.

Derived from: Choose × Calculate × Progress

Demo-specific application

Use the “Cube!” action in Rubik's Cube, then connect its calculate response to assist.

Hypothesis

Reusing captured context should reduce inquiry effort and explanation burden.

Placement

Quote, comparison, or configuration result

Reward / output

Pre-filled consultation, preliminary proposal

Failure condition

If value is unclear before the result, interaction cost can increase abandonment.

Keep the tool open, then position history, comparison, or sharing as signup benefits.

Derived from: Choose × Calculate × Progress

Demo-specific application

Use the “Cube!” action in Rubik's Cube, then connect its calculate response to assist.

Hypothesis

Asking after value is experienced should make registration feel more justified.

Placement

Calculator, planner, learning tool

Reward / output

History, comparison, reminder

Failure condition

If value is unclear before the result, interaction cost can increase abandonment.