Lights Out

Use a short puzzle completion to unlock a coupon or gated resource.

Derived from: Choose × Solve × Competence

Demo-specific application

Use the “Switch!” action in Lights Out, then connect its solve response to qualify.

Hypothesis

A small win should create momentum and make the following CTA feel less abrupt.

Placement

Article end, mid-LP, store campaign

Reward / output

Limited coupon, bonus content

Failure condition

A fail-with-nothing design can exclude people who lack skill.

Use speed, choices, or accuracy to return a type and recommend a matching offer.

Derived from: Choose × Solve × Competence

Demo-specific application

Use the “Switch!” action in Lights Out, then connect its solve response to qualify.

Hypothesis

Framing qualification as play should improve starts and completions over a plain form.

Placement

Product finder, recruiting, education, SaaS quiz

Reward / output

Type result, personalized recommendation

Failure condition

A fail-with-nothing design can exclude people who lack skill.

Add a daily puzzle, answer streak, or lightweight sequence of unlocks.

Derived from: Choose × Solve × Competence

Demo-specific application

Use the “Switch!” action in Lights Out, then connect its solve response to qualify.

Hypothesis

An unfinished streak should create a reason to return without paid reacquisition.

Placement

Membership, app, media site

Reward / output

Streak, tiered perk, loyalty points

Failure condition

A fail-with-nothing design can exclude people who lack skill.