Solve Hangman, unlock a perk
Use a short puzzle completion to unlock a coupon or gated resource.
Derived from: Type × Solve × Competence
- Demo-specific application
- Use the “Rescue!” action in Hangman, then connect its solve response to qualify.
- Hypothesis
- A small win should create momentum and make the following CTA feel less abrupt.
- Placement
- Article end, mid-LP, store campaign
- Reward / output
- Limited coupon, bonus content
- Failure condition
- A fail-with-nothing design can exclude people who lack skill.
Measure
Start rateCompletion rateCTA click-through rate
Turn play into a diagnosis
Use speed, choices, or accuracy to return a type and recommend a matching offer.
Derived from: Type × Solve × Competence
- Demo-specific application
- Use the “Rescue!” action in Hangman, then connect its solve response to qualify.
- Hypothesis
- Framing qualification as play should improve starts and completions over a plain form.
- Placement
- Product finder, recruiting, education, SaaS quiz
- Reward / output
- Type result, personalized recommendation
- Failure condition
- A fail-with-nothing design can exclude people who lack skill.
Measure
Start rateCompletion rateLead capture rate
Build return visits with a streak
Add a daily puzzle, answer streak, or lightweight sequence of unlocks.
Derived from: Type × Solve × Competence
- Demo-specific application
- Use the “Rescue!” action in Hangman, then connect its solve response to qualify.
- Hypothesis
- An unfinished streak should create a reason to return without paid reacquisition.
- Placement
- Membership, app, media site
- Reward / output
- Streak, tiered perk, loyalty points
- Failure condition
- A fail-with-nothing design can exclude people who lack skill.
Measure
Replay rateCompletion rateConversion rate