Share
Shared goal
Effort: Medium
What to notice
Everyone’s contributions add up toward a common goal.
How to build it
- Set a collective target and deadline.
- Show each contribution adding to the total.
- Tell everyone when the goal is reached.
Measure
- Main metric
- Participation rate
- Guardrail
- Churn after a missed goal
When it backfires
A missed goal becomes a shared failure. Size it to be reachable.
Theory behind it
Self-Determination Theory
People keep going on their own when they feel autonomy, competence, and relatedness.
Well supported
Goal-gradient effect
People speed up as they get closer to a goal.
Well supported
Social proof
When unsure, people look at what others do to decide.
Well supported
MDA Framework
Think of a game as three layers: mechanics the designer sets, dynamics that emerge in play, and aesthetics the player feels.
Practitioner framework
Playable demos
Try the same mechanism in a playable demo.