Decide
Reviews at the decision point
Effort: Low
What to notice
One review from a customer in the same industry sits right under the pricing table.
How to build it
- Collect real customer quotes with permission.
- Place quotes from similar industries or sizes near the decision.
- Show who said it and when.
Measure
- Main metric
- Sign-up rate from the pricing table
- Guardrail
- Questions about whether reviews are genuine
When it backfires
Fabricated reviews or undisclosed paid endorsements are regulated as stealth marketing.