Share

Shareable result card

Effort: Medium

What to notice

A quiz result becomes a single card with a share button.

How to build it

  1. Summarize the result as something people want to show: a type or a score.
  2. Include the brand and the page URL on the card.
  3. Let people preview what will be posted.

Measure

Main metric
Share rate and traffic from shares
Guardrail
Complaints about shared content

When it backfires

Never put things people would not choose to share, such as low scores or personal data, on the card.

Theory behind it

Social proof

When unsure, people look at what others do to decide.

Well supported

Self-Determination Theory

People keep going on their own when they feel autonomy, competence, and relatedness.

Well supported

Playable demos

Try the same mechanism in a playable demo.

Reaction Timer

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