Create a brand sound with Guitar
01Invite a short sound-making action so the finished sound encodes the product or brand.
Derived from: Timing × Sound × Sensory reward
- Demo-specific application
- Use the “Strum!” action in Guitar, then connect its sound response to retain.
- Hypothesis
- Combining action and sound with visuals should strengthen brand recall.
- Placement
- Brand LP, product launch, event
- Reward / output
- Finished sound, exclusive audio, unlocked scene
- Failure condition
- If the interaction dominates the CTA, engagement can steal conversion.
Measure