Water Ripple

Let people tune color, shape, or motion, then recommend a matching product or plan.

Derived from: Observe × Simulation × Sensory reward

Demo-specific application

Use the “Splash!” action in Water Ripple, then connect its simulation response to explain.

Hypothesis

Reflecting choices in the result should improve product understanding and self-relevance.

Placement

Customizer, brand quiz, plan recommendation

Reward / output

Generated visual, recommendation, saved image

Failure condition

If value is unclear before the result, interaction cost can increase abandonment.

Simulate a before-and-after state so the product outcome can be experienced directly.

Derived from: Observe × Simulation × Sensory reward

Demo-specific application

Use the “Splash!” action in Water Ripple, then connect its simulation response to explain.

Hypothesis

Manipulating an abstract benefit should improve comprehension and conviction.

Placement

SaaS, beauty, housing, data-service LP

Reward / output

Visible transformation, projected improvement

Failure condition

If value is unclear before the result, interaction cost can increase abandonment.

Add the brand and CTA to the generated visual and make it saveable and shareable.

Derived from: Observe × Simulation × Sensory reward

Demo-specific application

Use the “Splash!” action in Water Ripple, then connect its simulation response to explain.

Hypothesis

A self-made artifact should be saved more often and extend the brand touchpoint.

Placement

Campaign, quiz result, UGC activation

Reward / output

Downloadable image, wallpaper, share card

Failure condition

If value is unclear before the result, interaction cost can increase abandonment.