Sunzi · The Art of War
Know both sides: meaning and business applications
Establish what is known about both sides before choosing an action.
Edited by: sakimyto · Published: · Updated:
Business application ↓Use with AI ↓Source and summary
知彼知己，百戰不殆。The passage connects knowledge of both sides with avoiding peril in battle.
The Art of War · Attack by Stratagem ↗The summary is editorial. Follow the source link to read the original text.
Modern interpretation
Know your own position and the other side
Separate observations from assumptions before planning. Ask which information would actually change the decision.
Business application
When a team follows competitor features without knowing its own strengths or why customers choose it.
- List customer choice criteria, competitor offers and your resources as facts or hypotheses.
- Choose one unknown that could change the preferred option and test it through a customer conversation or small prototype.
- Deliverable
- A comparison of customers, competitors and your team, plus the next question to investigate.
Limits
Complete knowledge is unavailable. Set a decision deadline and identify the information worth collecting.
Question to test
Did the new information change the options or their priority?
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